Phil Williams’ business is about as far removed from Army life as you can imagine, yet he has discovered that so many of the skills he learned in Service are playing a vital role in the running of his new venture, the Krapow Thai Restaurant in Warrington which opened its doors to the public on 3 May 2024.
Phil enjoyed a 17-year career in the British Army – Royal Dragoon Guards – before leaving to become a truck driver with Eddie Stobart and other haulage firms. He met his Thai partner Chanisara seven years ago and their dream was to open a restaurant together. However, the income from Phil’s driving job was crucial, so they decided to start small.
The couple opened a Thai food stall in the town’s central market and discovered that demand was high for their freshly made products. Phil, a proud veteran, offered a 20% discount to fellow ex-Service folk.
The hungry patrons, delighting in the Thai delicacies, urged the couple to expand. However, they didn’t rush into making the step up to a fully-fledged restaurant and spent five years looking for the perfect location, which they found in The Hive in Warrington’s busy town centre. The Start Up Loan of £24,000 they secured via X-Forces Enterprise (XFE) – a Business Support Partner to the British Business Bank – and 12 months free XFE mentoring – supported by Royal British Legion – was key to making their dream a reality.
Phil says:
“I heard about Start Up Loans from the business owner next door. Getting the finance has helped us to buy the kitchen equipment, pay tradespeople and buy fixtures and fittings for the opening.”
Authentic decorations sent by Chanisara’s family in Thailand adorn the walls. Brand new equipment fills the kitchen. New crockery and glassware sit atop the tables. Phil’s regimental flag is proudly displayed. The transformation of the space was a major undertaking, with Phil coordinating the fit-out himself, hiring tradespeople for the specialist tasks. He has found that his time in the Army is a huge benefit for the job at hand:
“The military skills I lean on are perseverance, patience, listening and getting advice – if I don’t know something, I speak to someone that does. And teamwork has been vital in managing the restaurant refit.”
The restaurant is looking to do 40 covers at a time with Phil swapping project management duties for procurement, storage, administration, banking…and a little bartending! He’s clearly very comfortable in his new role, commenting
“the best thing about being a business owner is not having a boss, except the girlfriend!”
While Phil and Chanisara have no short-term plans for expansion into other locations, they certainly aren’t lacking in ambition. They foresee £500,000 of revenue in the first year, growing by 25% in both year two and year three of Krapow Thai Restaurant.
The restaurant looks amazing, the menu delicious, and the kitchen professionally kitted out thanks to the Start Up Loan. Early reviews have been fantastic. The future is bright in this little corner of Cheshire.
Check out Krapow Thai Restaurant on Facebook: https://www.facebook.com/freshthaifood
If you have a brilliant idea for a business but need funding to get up and running, visit www.x-forces.com/finance today.
