Help for Heroes, one of the UK’s leading veteran charities, has launched a brand-new clothing range designed to appeal to a younger audience while maintaining a strong connection with its loyal supporter base.
The charity has chosen modern aesthetic and thoughtful designs with the new range introducing everyday essentials such as unisex t-shirts, jackets and hoodies. The new collection features subtle branding, offering a stylish way for supporters to show they care.
With unisex fits and versatile pieces that fit effortlessly into modern wardrobes, the range is designed to be work often and loved longer – encouraging conscious consumption in support of meaningful cause.
While the charity embraces this modern approach, it remains committed to its longstanding supporters. A small core range of classic items will continue to be available to its dedicated ‘supporter club’ which includes the iconic stretcher-bearer logo. This ensures that all those who stand behind Help for Heroes can find a way to wear their support with pride.
Heather Powell, Head of Trading, said
“I’m thrilled to announce the launch of Help for Heroes’ refreshed clothing collection. This isn’t just about new designs; it’s a step forward, blending tradition with innovation. We’ve created stylish, everyday pieces that resonate with both new and loyal supporters.
“The iconic Supporter’s Club Collection remains close to my heart, but as veteran support grows, we’ve evolved with new ranges featuring discreet logos and unisex fits. Every purchase helps veterans, and their families build a brighter future. Stay tuned for more exciting drops!”
The new range is now live via https://shop.helpforheroes.org.uk/ . Every purchase directly contributes to the charity’s mission of providing lifelong support to wounded veterans and their families.
To get support visit helpforheroes.org.uk.
