In the latest Third Sector Charity Brand Index (CBI), which gauges public awareness of the charity sector, our Charity, has come top in a number of categories. The Charity was ranked number one for ‘using its money well’, and for ‘delivering on its promise’ – to support soldiers, veterans and their immediate families – out of the top 154 charities in the UK.
It is the second year running that the Charity has been number one for ‘delivering on its promise’, with the Charity scoring highly in all trust and support categories. The CBI also named The Soldiers’ Charity as the second most trusted charity in the UK, and the second most relevant.
