***THIS JOB VACANCY HAS NOW CLOSED***
Location: Working from home (within reasonable commuting distance of London)
Reports to: Director Employment, Communications and Finance
Salary: £32500 + pension and generous leave allowance
Job Type: Full-Time
Application Deadline: 30th November 2024
About Us: The White Ensign Association is a charity dedicated to supporting the Royal Navy community. We provide essential support to serving personnel, veterans, and their families across a spectrum of financial, employment, and life administration matters. As we undergo transformative growth, we are seeking a dynamic Communications and Outreach Manager (C&O Mgr) to lead our strategic communications initiatives.
“Join us in making a difference for the Royal Navy community through impactful communications.”
Job Summary: The C&O Mgr will play a pivotal role in increasing the White Ensign Association’s visibility, driving engagement, and enhancing our overall communications strategy. The ideal candidate will have a passion for storytelling, and a hands-on approach to implementing impactful marketing campaigns and events.
Key Responsibilities:
- Strategic Development:
- Develop and implement a comprehensive communications strategy aligned with the charity’s goals and objectives.
- Identify target audiences and craft tailored messaging to effectively reach and engage them.
- Content Creation and Management:
- Create compelling and engaging content for various channels, including social media, website, newsletters, and press releases.
- Oversee the design and production of marketing materials to ensure brand consistency.
- Digital Exploitation:
- Manage the charity’s digital presence, including website, social media platforms, and email marketing campaigns.
- Analyse and report on marketing performance to optimize future campaigns.
- Event Coordination and Promotion:
- Lead the organising of key events, working closely with senior management and other charities.
- Develop promotional materials and campaigns to maximize event participation and visibility.
- Media Relations:
- Develop and maintain relationships with key media contacts.
- Coordinate press coverage, including writing press releases and managing inquiries.
- Budget Management:
- Manage the communications budget to ensure cost-effectiveness and good ROI.
- Stakeholder Engagement:
- Build and maintain strong relationships with internal and external stakeholders,
- Communicate the charity’s impact through annual reports and other channels.
- Team Leadership:
- Lead a small team in the delivering of 1-2 high profile events a year.
- Foster a collaborative and creative working environment.
Qualifications:
Essential:
- Demonstrable experience in marketing, communications, public relations or a related field (preferably within the non-profit or charity sector).
- Proven experience in developing and implementing successful marketing strategies.
- Strong writing, editing, and content creation skills.
- Proficiency in digital marketing tools and platforms and AI, including social media management.
- Ability to work independently and as part of a team.
- Creative thinker with a strategic mindset and strong analytical skills.
- Passion for the mission of the White Ensign Association and the Royal Navy communities.
- Experience in the use of Mailchimp or similar and Adobe Creative Suite or similar
- Excellent interpersonal and communication skills.
Desirable:
- Bachelor’s degree in marketing, Communications, Public Relations, or a related field.
- Experience in the use of Google Analytics and report production
- Knowledge of the military community and its unique challenges.
How to Apply: Interested candidates should submit a cover letter and CV (and a portfolio of any relevant work) to Adam.mw@whiteensign.co.uk by 30 November. Please include “C&O Mgr Application” in the subject line.
If you feel you may not meet all the requirements, we’d still love to chat—finding the right fit is essential to us! To arrange a call email: Adam.mw@whiteensign.co.uk
